Morgan BellOnline Advertising Set to Grow
January 25th 2007 09:20
Now that some doomed the Australian online advertising market there comes in Aegis to invest in its future. Find out more about the online market in Australia.
The news today, 25 January 2007, is that “one of the world's biggest buyers of online advertising is predicting a continued boom in Australia's online sector this year, in defiance of local pundits who tip the sector's growth to slow.”
“The worldwide chief executive of the listed London-based Aegis communication group, Robert Lerwill, said despite the boom in online advertising over the past three years, the Australian internet sector still lagged well behind those in most of Europe, Britain and North America.”
“Australia's $11 billion advertising industry needed to roughly double the proportion of advertising it allocated to the internet, Mr Lerwill said.”
“Aegis media units buy more than £9 billion ($22.6 billion) annually in advertising across all forms of digital and traditional media and Aegis is Google's single biggest buyer of advertising space globally.”
“"Digital organic growth across the world is probably 25-30 per cent and in some markets, particularly Australia, it's higher," Mr Lerwill told the Herald during a recent visit.”
“"But Australia still has quite a bit of catch-up to do. Total [internet] advertising share here is mid-single digits while in parts of Europe and the UK it's 12-13 per cent already. In the US it's over 10 per cent."”
“Mr Lerwill said while TV and the internet now "broadly" accounted for the same amount of viewers' time each week, the global TV sector took nearly 10 times more corporate ad dollars than the internet.”
This news was published in the online edition of The Sydney Morning Herald under the title “Online boom far from over, says Aegis boss” and was written by Paul McIntyre.
Aegis Plc (LSE: AGS) is a company listed in the London Stock Exchange whose capitalisation is GBP1,623 million.
AGS’s Revenue for H12006 was GBP463.2 million and Profit Before Tax GBP42.5 million. Its EPS are GBP2.8p.
AGS’s share price is GBP141.75.
End
The news today, 25 January 2007, is that “one of the world's biggest buyers of online advertising is predicting a continued boom in Australia's online sector this year, in defiance of local pundits who tip the sector's growth to slow.”
“The worldwide chief executive of the listed London-based Aegis communication group, Robert Lerwill, said despite the boom in online advertising over the past three years, the Australian internet sector still lagged well behind those in most of Europe, Britain and North America.”
“Australia's $11 billion advertising industry needed to roughly double the proportion of advertising it allocated to the internet, Mr Lerwill said.”
“Aegis media units buy more than £9 billion ($22.6 billion) annually in advertising across all forms of digital and traditional media and Aegis is Google's single biggest buyer of advertising space globally.”
“"Digital organic growth across the world is probably 25-30 per cent and in some markets, particularly Australia, it's higher," Mr Lerwill told the Herald during a recent visit.”
“"But Australia still has quite a bit of catch-up to do. Total [internet] advertising share here is mid-single digits while in parts of Europe and the UK it's 12-13 per cent already. In the US it's over 10 per cent."”
“Mr Lerwill said while TV and the internet now "broadly" accounted for the same amount of viewers' time each week, the global TV sector took nearly 10 times more corporate ad dollars than the internet.”
This news was published in the online edition of The Sydney Morning Herald under the title “Online boom far from over, says Aegis boss” and was written by Paul McIntyre.
Aegis Plc (LSE: AGS) is a company listed in the London Stock Exchange whose capitalisation is GBP1,623 million.
AGS’s Revenue for H12006 was GBP463.2 million and Profit Before Tax GBP42.5 million. Its EPS are GBP2.8p.
AGS’s share price is GBP141.75.
End
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