Launching a new product can be tough, especially if you don’t have a large budget or lots of resources to fall back on. However, whether you’re demonstrating your product in front of friends and family, an investor, or an audience at a conference, there are a number of things that you can do to increase your success rate. Keep reading for a few ideas that will help you perform a winning demonstration.
1. Time Your Launch
It may sound obvious, but many companies fail to consider timing when planning their product launch. Whilst you may think this applies to seasonal products, such as camping equipment and snow skis, it actually applies to every type of product. For example, if you are launching a high priced item, you’ll want to avoid doing it in the run up to tax season, as this is when most people are saving money. And, if you are launching a gift item, you may want to hold off until the start of the Christmas shopping season.
2. Choose the Right Venue
If you have the ability to choose the venue for your product launch, it’s vital that you put some thought into it. First calculate the number of attendees that you expect to come to the launch, and then think about how much space you need to adequately demonstrate the product. A venue with a stage is especially useful for product launches, so make sure to keep this in mind. Sites like VenueSearchLondon.com enable you to compare venues to find one that meets your needs.
3. Provide Samples
If possible, it’s a good idea to provide a trial sized sample of the product you are launching. This will enable those in attendance to take the product away and try it, thus cementing the idea of your product in your minds. This should be easily possible with food or cosmetic items, but may be harder with high priced electronics. In case of the latter, handing out branded promotional items is a better idea.
4. Use Social Media to Your Advantage
Social media is relatively easy to use, and when used correctly it can help build a buzz about a new product or idea. By using sites like Instagram and Pinterest you can engage customers and win over influencers. You may also be able to get in touch with bloggers who will review your product, and help advertise it through their social media profiles.
5. Provide Leaflets
If your product is high tech and requires a lot of explaining to understand, it’s best not to do this whilst talking to an audience. Instead, hire some people to hand out leaflets prior to your speech, and then try to explain your product in the simplest way possible. You need to keep the audience fully engaged, and you won’t be able to do that if you’re giving a boring presentation on how the product works. Instead, you need to show them why it is useful, and why they need it in their lives.