Flyers are small, easy to design and cheap. Even if you decide to print a lot for mass distribution, it won’t cost your business a lot. The problem is you might have a tendency to have more flyers printed than is necessary.
To begin with, there is nothing wrong if you decide to have a lot of flyers printed. There are instances in which printing companies offer a lower rate if you want to have more of the same copy printed. As long as the information contained in it will be valid for a long time, it is all right to print several copies. It is not like you are giving them away all at once.
The problem is when the validity period of the information contained in the flyer is ending soon. You can’t print a lot as they will be deemed invalid in the near future. You can’t afford to print something that will have no purpose.
Choose the right audience
The truth is that the problem is not necessarily the number of flyers that you print, but who will receive these flyers. If you give them to the target audience, it will be great. They really are supposed to receive the information as they are the most likely to buy what you offer.
However, if these flyers are distributed to random people, they won’t even consider buying the products you sell, and it will be useless. You can see flyers lying on the streets or thrown in the bin. This is very painful considering the amount that you have spent to pay for flyer printing.
Focus on the content
Printing fees will not really be an issue in the end. The point is that you have to give something that people will read. The flyers must contain the right information that will convince them to buy what you offer. Otherwise, there is really no point in giving them out.
Also, target those who are still reading flyers and will be able to contact you using the information listed on the flyers. If you are satisfied with the company that you have chosen and if this strategy is effective, you might want to consider other forms of advertising in the future. This includes brochure printing and roller banners.
Seeing results won’t be easy. You need to wait for a while before people will come rushing to your store and buy what you offer. Using flyers to market your company is a great first step. It might seem like an old school strategy, but it still works if used correctly. Start by designing the content and think of the people who should receive these flyers.