If you have a great customer base that’s returning to you and providing plenty of revenue, then that’s great. You’re already doing better than most startups, the majority of which fall after the first year. But if you’ve got yourself that far, why not keep up the momentum and see how much more you can grow? Growth and momentum are hugely important in business. If you’re not getting to new heights, then you’re stagnating. Most entrepreneurs wouldn’t need to think about which they’d rather do. So how do you grow? Besides offer bigger and better services, you need to get more customers.
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Let them find you
Business on the internet is all about how much visibility you can get. If you’re not visible, you won’t be much business. There are a lot of different ways to achieve this on the internet as well. One is by taking part in networking opportunities, Q&As and producing content to build your brand. Having a strong social media presence is another key in making yourself more noticeable. But one of the major factors in the past few years has been search engine optimisation. Learning about SEO tactics and applying them to your site can help you appear to the exact users looking for the services you provide.
Let others find them
However, you don’t necessarily have to do everything yourself. There exists a tremendously useful set of internet users and entrepreneurs. Those who have already attained their visibility and got their audience. These are the influencers who, applied properly, are like gold dust to a business. They run blogs, video blogs and podcasts. They might be convinced to help in marketing your product if you play your cards right. One of the more up-front methods is through sponsorship. Just make sure you find the influencers who produce content relative to your industry. You want to have your business appear to those who already have a reason to get interested.
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Indeed, there may be plenty who are already half-invested in the services you can provide. The only reason they aren’t customers is because they can’t access it. On the internet, this is often because of language barriers. Not every niche in the international market has been filled. Going the extra mile to go international can therefore help you tap vast markets no-one else is really looking at. Using translated content, adapted social media and multilingual SEO, you can go where no-one else has.
Take more payments
It’s not just language barriers that might bar someone from accessing your services, however. It can also be related to the kind of payments your potential customers want to use. Many sites don’t accept credit cards or Paypal. These are the most common example of businesses throwing away potential customers but that’s not all. There are plenty of payment methods you should consider using. Do your research to find what your customers are most likely to use and adapt. Otherwise, they might go to the competition that’s more accessible.